The virtual influencer market hit $6 billion in 2026 and is growing 26% annually. Top AI creators like Lu do Magalu earn ...

AI or virtual influencers are synthetic creators, pure bot material that look impossibly human, that have evolved into commercially viable media assets. They ...

An Instagram account featuring a lifestyle influencer has triggered discussion online after netizens realised the person behind the profile does not exist.

An AI-generated influencer named Vrutika Patel, with over a lakh followers and 300 paid subscribers, is sparking debate about ...

Most of us know that the Federal Trade Commission (FTC) Guides Concerning the Use of Endorsement and Testimonials in Advertising (the Guides) were updated in June 2023. While the Guides aren’t law, ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Some of the most popular people on social media aren’t people at all, but the digital handiwork of artificial intelligence — and after years in the making, the rising tide of AI influencers is poised ...

Aitana Lopez is part of a growing wave of AI-generated influencers attracting millions of views as brands race to cash in on ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.