Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

In the ever-evolving landscape of modern business, the pressure to innovate is relentless. Organizations are constantly pushed to develop state-of-the-art products, services, and business models that ...

Innovation is management. For those of us that want to create a lasting innovation culture in our companies, understanding this principle is vital to success. There may be plenty of myth making around ...

Innovation is not about creating something entirely new; it’s about transforming existing products into a unique solution to address a real-world problem. Process innovation cannot be achieved unless ...

Radical innovation is disruptive. It creates an inflection point that generates fast growth for the innovators and inevitable decline for those that are stuck in old paradigms. In the automation ...

REDIRECTED THINKING Milling and flotation fields are regarded by some as relatively mature and therefore true innovations for the future may require blue-sky thinking DOWNWARD TRAJECTORY? Growing ...

In my recent book, Theories of Social Innovation, I propose different approaches to conceptualizing and understanding social innovation to move beyond futile efforts to agree on a single definition, ...

Forbes contributors publish independent expert analyses and insights. Rahul focuses on the impact of autonomy on society. Many industries connected to government operations have built a predominantly ...

New Delhi [India], April 21: What it means to be a business leader is evolving in significant and surprising ways in a world shaped by rapidly expanding technology and escalating global challenges.