With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

Industry watchers have also pointed to OpenAI’s recent advertising-focused engineering job postings as further signs of a ...

Jeff Bezos-backed Perplexity AI is gearing up to integrate ads in search results, borrowing a leaf from search giant Alphabet Inc.‘s Google that it is challenging. What Happened: According to a pitch ...

Meta will allow European users to directly download Android apps via Facebook ads. The company will start a pilot program later this year with a selection of developers. There are a few reasons why we ...

While it’s still early days for Bing’s AI chatbot, Microsoft is already exploring ways to monetize its investment. According to Reuters, the company is in discussions with advertising agencies to ...