Intel is enjoying a much-needed jolt of adrenaline right now. New CEO Lip-Bu Tan arrived on the scene with a fresh vision and a message emphasizing what is arguably one of Intel’s greatest assets: its ...

Intel Corp.’s new chief executive has promised to clean up the balance sheet, slim down the company, return to a culture of engineering, sharpen its customer focus, shore up its products, become a ...

Lip-Bu Tan was anxiously preparing for the biggest meeting of his life. Just five months into his tenure as chief executive of Intel, Tan was already fighting for his job. A few days earlier, Donald ...

After more than 20 years of service as a tool to teach consumers what brand of chip to ask for inside a personal computer, Intel Corp. has decided it’s out with the old “Intel Inside” campaign in ...

For Intel, the shift represents both a challenge and an opportunity: to transform its identity from a dominant CPU maker into ...

Use left and right arrow keys to seek audio. Intel Inside has been a marketing term for what feels like forever, but now Intel is Inside of NASA's Perseverance rover that is rolling around on Mars -- ...

Intel needs a “renewed focus on creating world-class products,” Co-Chief Executive Michelle Johnston Holthaus said during the Intel keynote at CES, adding that 2025 is a year to harness the technology ...