As we are nearly a quarter into the 21st century, marketing is about to change again. To benefit from the impending changes, company owners and their brand teams must embrace innovation in their ...
Havas has unveiled Havas People APAC, a dedicated regional arm of its talent communications network, aiming to help brands ...
Today, companies must navigate a new kind of communication landscape: the “echoverse.” This new terrain is defined by a complex web of feedback loops and reverberations that are created by consumers, ...
Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...
Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...
Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...