Sending emails is so common today that you might not think much about it. Still, knowing how to write an email introduction is essential, especially if it’s going to a new business contact. You don’t ...

When you email someone for the first time, you’re going to have to have a great email subject line to get them to open it. Don’t feel bad if you’re not sure where to start. Some people have built ...

All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

Writing an important work email is one thing. Getting someone to actually open it is the challenge. Turns out the key to grabbing your recipient's attention is an excellent subject line. The problem ...