In practical terms, Epic challenged Apple’s right to force developers into using its in-app payment system, opening the door for brands to steer users toward alternatives with different economics.

Most advertisers today still approach creative with a one-size-fits-all mentality. They produce a flat stack of assets—product demonstrations, testimonials, value propositions—and push them through ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

With this rollout, ZRS Management joins a growing group of NMHC top owners and managers using Funnel as the foundation for a more flexible operating model, one that supports portfolio-wide consistency ...

As AI agents collapse the consumer funnel and mediate more decisions, brands must strengthen the distinctly human moats — loyalty, trust, community, ecosystems of convenience and meaningful human care ...

The oft adhered to rules of marketing are changing - not by trends, but by tectonic shifts in consumer behaviour, ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...