The start of 2025 is still days away, but one of the new year’s biggest sneaker campaigns is already underway as Nike, Inc.’s Jordan Brand prepares for its 40th anniversary. Celebrations for Jordan ...

As legend would have it, after receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan ...

With the recent appearance of the CMFT Era walking shoe, the retro-informed Flight Court model and the forthcoming resurgence of the retro Trunner line, it’s clear that Jordan Brand is making a ...

Official photos and complete release date details of the Jordan Brand Luka 5 "Venom" and "Viper Edge" colorways.

In 1984, Chicago Bulls rookie Michael Jordan signed a five-year, $2.5 million deal with Nike. A year later, the sports giant unveiled the Air Jordan, a sneaker that launched a franchise and redefined ...

The throwback sneaker game remains popular, as one of the sneakers Ray Allen wore during his basketball career, the Air ...

Jordan Brand just added four young NBA ballers to its athlete roster. The namesake brand of NBA icon Michael Jordan announced via Instagram late Friday that it has welcomed rookies Jared McCain, ...

Jordan Brand unveils the Luka 5, Luka Dončić’s most advanced signature shoe yet, built for control, pace, and elite on-court movement.

Drawing inspiration from the energy of New York and the timeless legacy of Michael Jordan, Jordan Brand unveiled its Fall Collection at New York Fashion Week. At the brand's seasonal preview, the ...

Forbes contributors publish independent expert analyses and insights. I am an expert on leadership, policy, and equity in sport and esport. Jasmine Jordan spearheaded Jordan Brand's early NIL focus on ...

Vice President of Growth & Engagement at CBS News and Stations Jennifer Earl is the Vice President of Growth & Engagement at CBS News and Stations. Jennifer has previously written for outlets ...

The first U.S.-based Jordan Brand World of Flight store is set to open on Friday, Oct. 10, in Philadelphia, Nike announced Thursday. The World of Flight store, located in a nearly 7,000-square-foot, ...