A crunchy “Flamin’ Hot” Cheeto that happens to be shaped like NBA superstar Michael Jordan’s “Jumpman” logo is up for auction at the Goldin auction house’s website.

Michael Jordan’s "Jumpman" might be the most famous athlete-associated logo on earth. Many athletes have their own branding and design; Tom Brady for example, has TB12 and LeBron James has his ...

The Jumpman first landed on a shoe 30 years ago, but a near-coup and an internal struggle at Nike almost prevented Michael Jordan's iconic logo from reaching fruition.