This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further ...

Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found ...

Get your blog keyword strategy right with tips for understanding keyword intent and impact on the funnel, as well as improving investment and measurement. In SEO content planning, keywords and topics ...

As a B2B marketer, you are targeting other businesses—vendors, manufacturers, suppliers, distributors, others—and, more specifically, buyers within those businesses. Your B2B SEO should be ensuring ...

The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer ...

It’s no secret that keyword research is an integral part of crafting a successful SEO strategy. After all, keywords provide us insights into our users and help drive our content strategy. The ...

In this strategy you use two to three base-keyword, for example "belly fat", "fat loss diets" and "abs". You then find variations of these three base keywords and dump all of them in one adgroup. As a ...

With each update to Google's search algorithm, approaches to SEO keyword research become outdated. Despite being dedicated to their SEO strategies, many businesses aren't seeing any results due to ...