We've compiled some of our favorite products from some of the top K Beauty brands so you know where to start on your journey ...

Tap into an otherworldly glow with serums and toners that'll leave your skin plump and luminescent. View Entire Post › ...

where she reports on noteworthy beauty products—including skin care, hair care, and makeup—and, occasionally, covers celebrity style trends. Her advice? If there’s a Korean skin care product ...

Melding ancient Korean skincare traditions with cutting-edge science, The Whoo launches in the US at Frieze New York.

Gentler in concentration and more focused on preventative skincare, these serums come in lightweight, fast-absorbing formulas ...

Whether you're already ten steps deep into your skincare routine or just starting, Korean skincare are worth adding to your ...

Unlike Western skincare, which promotes harsh, skin-stripping ingredients, Korean skincare products look at hydration as the solution to almost every skin concern. In the 1990s and 2000s ...

The infamous 10-step skincare routine (which, for the record, no actual Korean adheres to) and an early focus on products lacking potent actives led to a mixed reception. Yet now, K-beauty finds ...

Novelty and fun aside, the cleansers actually work and come with a plethora of skin benefits.

Just a decade ago, Korean beauty products were rarely seen on American store shelves. Now the United States imports $1.7 billion worth of cosmetics products from South Korea, according to 2024 ...