LORAC's first two PRO Palettes are "essentials" for the brand's fans. Even my nephew's 17-year-old girlfriend swears by PRO 2. LORAC PRO Palette 3 is coming soon and it looks just as good as its ...

Figuring out what beauty style to rock to brunch can be complicated. Do you opt for no-makeup makeup, a red lip with a bare face, a cat eye . . . ? The trouble with this beloved meal is that the ...

Drop whatever it is you are doing or planned to do and get yourself in the shopping mindset. LORAC has released a Beauty and The Beast Makeup Collection, which is a follow up to the brand's Pirates of ...

Lorac is creating six double-sided lip colors, each with a medium-coverage gloss and cream lipstick. We're particularly excited about this blue shade! Lorac x Pirates of the Caribbean Dual Ended Lip ...

SAN FRANCISCO–(BUSINESS WIRE)–Encore Consumer Capital (“Encore”), a private equity firm that invests exclusively in leading consumer products companies, is pleased to announce that it has made an ...

When we first laid eyes on Lorac’s Tie Dye For Gloss Collection, it was instant lipgloss love. The set comes with five lip slicks, each one featuring a juicy swirl of scintillating color–Flaming Mix ...

Emma Watson may have had to attend princess boot camp to become Belle from Beauty and the Beast, but one makeup company just made it that much easier to become a Disney Princess. The new LORAC Disney ...

Coordinating brunch plans with your friends is stressful enough — so shouldn't getting your brunch look together at least be easy? You are cordially invited to treat yourself to some brunch-themed ...

We know we weren’t alone in watching Pirates of the Carribean and feeling a confused mixture of attraction to Captain Jack Sparrow, and jealousy over his undeniable eyeliner game. It just feels unfair ...