This super-charming, 90-second Lavazza commercial is so packed with joyful content that it could be the start of three different campaigns. Post-viewing, you get the feeling that Lavazza could be ...

Italian coffee brand Lavazza has launched a global campaign designed to celebrate the joy of simple moments. "Pleasure makes us human", created in-house, features an 85-second film showing the story ...

Silverside AI and Sazerac's in-house Shop look to the Big Game to rebuild a robot and revive its vodka brand.

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Artificial intelligence (AI) has remained at the top of the ...