Your brand’s history isn’t just a record of the past—it’s a resource for shaping your future. Whether you’re Levi’s with 171 years of history or a small business just starting out ...

Two years ago, the Levi's 501 turned 150, a landmark anniversary for the most iconic silhouette in denim. You’re probably familiar with the broad strokes of the 501’s origin story: in 1873 ...