“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...

Attain, a permissioned commerce data platform that powers real-time, live consumer purchase measurement and outcome signals for brands, is partnering with Samba TV, a global provider of AI technology ...

Clarivoy has more data for dealerships to consider when examining their advertising effectiveness. The company that specializes in multi-touch sales attribution and advanced identity resolution for ...

Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of ...

With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...

Channel 4 Sales has today announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns running on linear TV, building upon its existing emissions measurement ...