Pfizer will resume DTC advertising for its blockbuster statin drug, Lipitor (atorvastatin calcium)–but this time the pitchman isn’t so famous. Pfizer took heat from federal regulators and the media ...

Celebrity spokesperson Dr. Jarvik has been replaced with a Regular Joe in the latest Lipitor DTC spots. Will the switch make a difference? Jim Sage, senior director and team leader for Lipitor, told ...

New York, NY - Artificial heart pioneer Dr Robert Jarvik is in hot water again over his celebrity endorsement of Lipitor—or, more accurately, cold water. Or is he? A television advertisement at the ...

Pfizer's Lipitor commercial, which featured Dr. Robert Jarvik. Both Pfizer and Jarvik drew fire from critics who questioned Dr. Jarvik's endorsement of a medication they argued he is neither licensed ...