The London Eye has launched a new year-long, multi-channel campaign titled “The World’s Most Iconic Ride,” created by Modern Citizens. To celebrate its 25th anniversary, the campaign highlights the ...

London's New Year's Eve fireworks display was, apparently, brat. The celebration took pace on the River Thames as Big Ben struck midnight on Dec. 31, 2024 to ring in 2025. Charli XCX's big year ...

Paddington Bear made a cameo appearance at the London Eye to play his part in the UK's celebrations for the new year. For more, follow the BBC's live coverage as UK ushers in new year despite bad ...

Eastwood succeeds Scott O’Neil who stepped down after two years in the job. O’Neil had [...] BBC is set to broadcast London’s New Year’s Eve firework display this evening. The capital’s ...

Soaring above the London skyline ... on half-hour trips each year. Stamped on souvenirs, sketched by street artists and snapped in an endless stream of selfies, the Eye has become nearly as ...