In 2008, WestJet Airlines announced it would launch its own frequent-flier program, ending a partnership with Air Miles to ...
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Loyalty didn’t disappear. Brands traded it away.
Loyalty eroded as brands optimized engagement, discounts and optics instead of durable value. Economic pressure is forcing a reset. The post Loyalty didn’t disappear. Brands traded it away. appeared ...
Google now suppports structured data for loyalty program benefits like member prices and points. This information can be displayed directly in search results alongside products. Businesses without ...
DUBLIN--(BUSINESS WIRE)--The "Europe Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...
DUBLIN--(BUSINESS WIRE)--The "Latin America Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...
Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...
Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...
Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...
Carnival Cruise Line just made big changes to its loyalty program, moving from lifetime status to just two years. Carnival Cruise Line, part of the Carnival Corporation family of cruise brands, is ...
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