In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

3D printing is transforming fishing by letting anglers design and produce their own custom lures tailored to specific waters ...

The soft-plastic lure fluttered and kicked like a struggling frog across the weed mat and into the open pocket. Then, with the abrupt swirl that never gets old, a solid bass rose in a boiling strike.

A very good friend of mine and a great teacher, Hawaiian Capt. Mike Rand, once said to me, “Marlin fishing is a simple thing that we make complicated, only to realize just how simple it is.” No truer ...