A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...

Experts are weighing in on the growing trend of young girls using makeup and the companies choosing to market their products to children as young as 3. Yamalis Diaz, a clinical child and adolescent ...

Walmart is offering a 54-piece kids' makeup kit for more than 50% off during its deals event. The Sendida makeup kit includes non-toxic, washable items like eyeshadow, lip gloss and nail polish.

From photo-ready primers to glittery palettes, beauty products are everywhere — even in the hands of kids. But experts are raising concerns about marketing tactics, hidden chemicals, and the physical ...