With Google still the most widely used search engine, is it any surprise that prospective renters rely on Google searches to find the perfect apartment? Renters today tap multiple channels when they ...

Sarah has been an editor and contributor for Game Rant since 2015. After meeting her first Chocobo, she never looked back. Sarah majored in game design in college and utilizes that knowledge to ...

YouTube's crack down on ad blockers leads to unskippable blank video ads on the platform. Credit: Klaudia Radecka/NurPhoto via Getty Images YouTube ad-blocker users, prepare to stare at nothing for ...

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding advertising to generative AI search platforms.

Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company’s direct-to-buyer ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

YouTube is experimenting with picture-in-picture live mid-rolls. The new ad format aims to avoid disrupting live viewing by having ads run alongside the stream in PiP. Some users on select devices ...

Connected TV (CTV) continues to push the boundaries of innovation, and honestly, are we even surprised? Whether consumers are deep into the latest season of “Dexter,” catching up on “It’s Always Sunny ...

In order to combat YouTube's move, SponsorBlock has implemented a block on all user submissions from browsers that are experiencing this YouTube experiment. However ...