New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

Starbucks says customers can expect a more than 10% price reduction on their coffee order. Starbucks is making a major change ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

The coffee giant thinks ceramic mugs, a coffee condiments bar and comfy chairs are a good start toward improving its in-store ...

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

Nearly half of their customer base swaps cow’s milk for a plant-based substitute — whether it be soy, almond, coconut or oat ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Starbucks rose to international stardom by making handcrafted espresso drinks accessible and by expanding everyday options ...

New Starbucks CEO Brian Niccol is trying to tackle baristas, customers, and investors' biggest problems after the chain ...

The Seattle-based coffee giant brings new and returning seasonal items to its U.S. stores on Thursday, including 2024’s ...