Understanding the buying process is essential for anyone wanting to market or sell in business-to-business (B2B) settings. With this knowledge, you can reach the right people at the right time and in ...

It’s been a dramatic last 10 years for B2B sales teams. What worked a decade ago now makes modern buyers run for the hills. B2B sales cycles have changed. Salespeople and buyers have a new ...

We have been pondering new ways to express the importance of aligning the premium content on your website with your B2B sales process. Recently, we discovered the included infographic that does a very ...

No matter what industry you’re in, I’m willing to bet there’s a lot of competition. As you struggle to stand out in a sea of businesses, consider that an evidence-based sales process could be the ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

Marketing performance management company Hive9 unveiled a new solution designed to automate the journey mapping process for B2B organizations. The solution analyzes a variety of customer journeys and ...

It's easy for sales teams to focus on small businesses. There are plenty to pitch and they are much less intimidating to approach than large enterprises. Even experienced sales staffs can fall into ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Sergio Alvarez Today’s ...

As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process. The pandemic has had a profound impact on the business-to-business (B2B) ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As the co-founder of a business-to-business (B2B) agency, things have become more difficult ...

Susan LaPlante-Dube is a Principal at Precision Marketing Group, a B2B marketing agency focused on helping clients drive revenue. To continue reading this content ...

Opinions expressed by Entrepreneur contributors are their own. It’s easy for sales teams to focus on small businesses. There are plenty to pitch, and they’re less intimidating to approach than large ...