clear behaviour explained by a doctor or a patient in a market research interview is not always the same as their behaviour in the real world. Kahnemann also casts a new light on market research ...

One of the most effective forms of marketing research is the personal interview. They can be either of these types: A group survey. Used mostly by big business, group interviews or focus groups ...

The Cognitive Interview (CI) is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Here we explain how this technique can add value to market ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...