One of the most effective forms of marketing research is the personal interview. They can be either of these types: A group survey. Used mostly by big business, group interviews or focus groups ...

The Cognitive Interview (CI) is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Here we explain how this technique can add value to market ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...