As a frequent participant in startups over the years, I have had the opportunity to create, develop and lead large marketing functions for diverse organizations. Now that I am a marketing consultant ...

Marketing is a much broader function than people often realize. It is a critical component of a business that develops and promotes products or services to consumers or businesses. Marketing typically ...

Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

For example, two years ago The Coca-Cola Company, one of the world’s most iconic brands, scrapped its CMO role. It was the first time since 1993 that it had operated without one. Now, as Ad Age ...

While it’s widely acknowledged that marketing operations can be instrumental in enabling effective martech deployment, integration and optimisation, it is not yet universally adopted by many B2B ...

Agent Hub is an internal app store on WPP Open, for AI agents built on the agency's proprietary data and frameworks, designed ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Deb Andrews Revenue ...

Eyal Danon, President and Founder of Ignite Advisory Group. As such, here are five crucial marketing functions you’ll need to enlist to help support your successful CAB program: • Marketing Leadership ...

Take a look at the data below and spot the alarming trend. These “intent to stay” trends are from CEB’s longitudinal study of employee engagement. We’ve been running this study for over a decade, ...

Nissan today announced a series of senior management changes in its Africa, Middle East, India, Europe & Oceania (AMIEO) ...