KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big.

Check you're tracking these 12 Key Performance Indicators (KPIs) to keep your marketing engagement high ...

Measuring marketing efforts is a vital task for every startup. With limited resources, you’ll want to track the efficacy of every dollar, and therefore there are a lot of statistics to collect ...

Part I of this article introduced the four key performance indicators (KPI's) of marketing and why they are important: allowable cost per lead (CPL), number of leads generated, marketing ...

Traffic, conversion, and ROI are key performance indicators that can help maximize your internet marketing potential. Otherwise, your campaigns are doomed.

We kept Maguire in mind when we interviewed marketing experts about their key performance indicators (KPIs) outside of things like revenue, conversion, growth and profitability.

Research from the IPA and Financial Times ranks trust as second most powerful metric behind product and service quality.

For example, an organizational KPI for the marketing team could be “Order Booking Growth with Net New Customers,” and one individual’s performance objective could be to “Create Two Sales ...

Finally, key performance objectives should be clearly worded using action words. For example, the employee will achieve customer satisfaction with a complaint rate of less than five percent.

Key Performance Indicators (KPIs) are quantifiable measurements that you can use to continuously monitor your progress and track success of your content marketing campaign.