WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, creativity, AI usage, and omnichannel storytelling.

The SBJ Marketing newsletter for Feb. 19, 2026, reports on PepsiCo's Mountain Dew Baja Blast becoming the official drink of Major League Baseball as the brand seeks to court MLB's Gen Z fans, who are ...

PepsiCo Foods launched its first creator-led product line in collaboration with Madison Beer, iShowSpeed and Dude Perfect, per details shared with Marketing Dive. Each Flavor Swap product mashes up ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 5 hours 34 min ago By Erika Wheless - 5 hours 39 min ago By Brian Bonilla - 6 hours 33 min ago By Tim Nudd - 7 hours ...

Pepsi on Wednesday (Dec. 4) launched a holiday minded flavor innovation, Pepsi Zero Sugar Gingerbread Mini Cans, with content featuring frequent brand ambassador Shaquille O’Neal, per details shared ...

Welcome to this episode of the Marketing Vanguard podcast, recorded at Cannes. Today, host Jenny Rooney speaks with Mark Kirkham, CMO of PepsiCo Beverages U.S., about the relentless pace of innovation ...

The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. PepsiCo has appointed ...

Two beverage giants battle over dividends, cash flow, and growth. Which income stock comes out on top for investors?

Food and drink supplier, PepsiCo has unveiled a new programme designed to support emerging technology companies across Europe. Named Pepsico10, the programme is aimed to identify up to 10 of the most ...