Marketing software provider Marketo has gained new predictive scoring and content marketing features, thanks to two new integrations announced Monday. Marketo email marketers can now deliver quality ...

In his second week as Marketo’s CEO, Steve Lucas walked away from his first board meeting with a mandate from investors to hire 50 developers, add 100 more salespeople and to “go fast.” Marketo’s ...

NEW YORK--(BUSINESS WIRE)--NewsCred, the world’s leading content marketing platform, today announced a complete integration with Marketo Inc., the leading provider of engagement marketing software and ...

Can technology finally help bridge the gulf that traditionally divides marketing and sales? The mood at Marketo's Marketing Nation Summit, which opened yesterday in San Francisco, suggests that those ...

Marketo announced new features to its ABM offering designed to better align marketing and sales teams on account data, as well as enhance account engagement across channels. The company also unveiled ...

One of the first things the audience was told during the Innovations session was that the roadmap they were showing was subject to change. But there were a few things already in play that we will see ...

Adobe has finalized its $4.75 billion acquisition of Marketo. The companies announced the marketing technology mega deal in September and made the deal official on Halloween. The deal may spook ...

Learn how to better focus your long-term technology investments with Forrester’s complimentary guide to the top 11 emerging technologies for marketers. I am still catching my breath. Adobe has agreed ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

Adobe on Thursday afternoon announced it is acquiring Marketo, the cloud-based marketing platform focused on business-to-business (B2B) services, for $4.75 billion. News of the negotiations were first ...