Anyone can get behind the wheel of a martech solution, but only an experienced marketer and team can elicit the best performance. Many marketing teams struggle to realize the promise of martech ...

What makes a marketing technology valuable is a question that marketers, analysts, entrepreneurs and enthusiasts grapple with on a regular basis. What makes a marketing technology valuable is a ...

If you believe martech vendors today, the answer to all of your marketing problems is just another free trial, proof of concept or purchase away. But buyer beware. You can’t spend your way to ...

If you mention the word MarTech to your average person on the street, you might get a blank stare. The vast majority of people would not know what you’re talking about. This is a shame since MarTech ...

Marketing technology (martech) is essential for driving growth and efficiency. As companies increasingly invest in digital tools to connect with their customers, the importance of martech has never ...

Marketing tech continues to proliferate at almost-terrifying rates. But how will this shake out for marketers amidst COVID-19 disruptions? Will a best-of-breed push put the big suites on the defensive ...

Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2. The ...

Jason Lark is co-founder and managing director at Celerity. Jason focuses on Celerity’s strategic and operational performance, and supports clients in achieving their goals. The martech buying process ...

This sponsored post is produced by Winmo. Spending on marketing technology is expected to hit $32 billion by 2018. Between mergers, acquisitions, and general spending on martech platforms, demand for ...

Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The declaration seemed outrageous at the time, but it proved true as early as 2015. Over ...

In the rapidly changing business world, data-driven strategies have become crucial to how companies can increase revenue. Digital marketing tools that play an instrumental role in data-driven ...