Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Have you ever wanted to merge Phrase Match and Broad Match Modifier into a single AdWords keyword? Now you can. See best practices and how to enable PMM in your accounts. The best approach would be to ...

Learn how Google Ads prioritizes keywords and select which ones to compete in each auction. Discover the new query matching controls and how they can help you steer traffic. There are often times when ...