LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand. The toy company has been forced to pull its line of character dolls after a ...

Fashion designer Anna Sui is the latest to be honored by Mattel for Asian American Pacific Islander Heritage Month. Her doll ...

El Segundo’s toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a ...

Now he’s the new, first-of-a-kind, Kenbassador. Mattel is announcing that James is the first celebrity doll to be released in a new series of collectibles intended to celebrate the 65th birthday ...

LeBron James is now the first professional athlete to have his own Ken doll. Barbie manufacturer Mattel unveiled the doll on Wednesday, with James’ first name on the back of a custom blue ...

Toy company Mattel revealed its first Barbie doll representing a person with Down’s syndrome on Tuesday. Mattel collaborated with the US-based National Down Syndrome Society (NDSS) to create the ...

The doll will be released by Mattel ahead of Ken’s 65th anniversary. All things Lakers: Latest Los Angeles Lakers news, schedule, roster, stats, injury updates and more. The doll features James ...

Barbie maker Mattel on Wednesday announced that the influential Lakers star would be the first professional male athlete to have a Ken doll modeled in his likeness. The newly introduced doll will ...