Most ecommerce businesses rely heavily on advertising to draw customers to their websites, and in the case of retargeting, remind them of past visits or past purchase intentions. When it comes to ...

All analog measurements — voltage, current, temperature, humidity, etc. — include some amount of error. Your job is to minimize those errors enough to give your ...

Most B2B e-commerce businesses rely on advertising to bring in potential customers—and, in the case of retargeting, to remind past customers of recently viewed items. Every e-commerce business should ...

To improve performance, optimize spend, and enhance the consumer experience, marketers must inject data and analytics into every phase of their marketing and advertising process. And thanks to ...

It’s not the first mistake, it’s the second,” world champion sailor Bora Gulari once said while I was coaching him in the Nacra 17 for the US Sailing team. When asked if it was OK to quote him, he ...

Measurement is really complicated for Facebook (NASDAQ: FB) . After discovering it had been overstating how much time users spent watching videos on its platform, it conducted a broad review of all of ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Hybrid and remote work have turned almost everything upside ...

Facebook has 4 million advertisers. They can't all afford measurement tools. Facebook page owners will see their 28-day reach fall by an average of 55% because the company had been double-counting ...