The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework designed to bring clarity and consistency to media campaigns in gaming environments, ...

I recently had a chance to sit down with Jodi Nelson, director of Strategy, Measurement, and Evaluation at the Bill and Melinda Gates Foundation. Given the foundation’s size and breadth, I was eager ...

Between digital therapeutics, HCP portals, and patient support communications, pharma companies are investing a significant portion of their revenues on digital products. To justify spending, project ...

The way we measure and attribute performance in PPC is going to evolve in 2023. Third-party cookies will be retired. You need to be ready. There is no better time than now to start rebuilding your PPC ...

Measurement has always been the backbone of advertising, but the rules have changed. Signal loss, the expansion of new types of media channels, and stricter privacy regulations have rendered ...

The National Quality Forum‘s Board of Directors has approved for endorsement a measurement framework for individuals with multiple chronic conditions. The framework addresses the complex circumstances ...

Monte Carlo methods have emerged as a crucial tool in the evaluation of measurement uncertainty, particularly for complex or non-linear measurement systems. By propagating full probability ...

The primary focus of the framework is generating data and evidence from the perspective of affected people themselves about how projects are meeting their priority needs and if they feel they have ...

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