While the metaverse isn’t yet the customer experience revolution we’ve been waiting for, interactive content and immersive experiences are already changing how customers interact with brands.

In fact, 27% of survey respondents said they would pay up to 5% more for a product or service that was supported by a quality metaverse experience, and 22% would pay up to 10% more.

The metaverse, once dismissed as a passing fad, is experiencing a resurgence, drawing attention from tech giants, investors, ...

And now, the metaverse could add a new multidimensional layer that forces companies to reimagine the customer experience in a world of augmented reality (AR), virtual reality (VR), mixed reality ...

“The metaverse, augmented with extended reality (XR) technologies like virtual reality (VR) and mixed reality (MR), will enable customers to take the reins on their own buying experience from ...

Customer experience is a key aspect of retail and it won’t be any different in the metaverse, said Scott Keeney, chief metaverse officer (CMTO) at TSX Entertainment.

The seven layers that comprise the metaverse (experience, discovery, creator economy, spatial computing, decentralization, human interface and infrastructure) form a multifaceted ecosystem that ...

Opinion Why the metaverse is a user experience challenge for brands Marketers will need new skills because designing assets and interactions for 3D is complex and new to most users By David Truog.

Arguably, the metaverse already exists, in video games, online chat rooms and fly-through real estate websites. Metaverse proponents say it can be a more immersive, convincing experience.

The metaverse will pose some unique challenges to the healthcare industry. One unique obstacle will be ensuring that patients' confidential information, protected under HIPAA, is safe and secure.

Samsung launched its CES 2022 experience in a metaverse built in Zepeto. We gave the company’s Second Life-like “My House” a try but were not impressed.