One of the major non-football storylines that centers around the Super Bowl is the halftime show. These days, the halftime show is one of the most exciting performances of the yea

Before the Super Bowl halftime show became the spectacle it is today, it was often a simple mix of marching bands and variety acts. Over time, it evolved into one of the most-watched musical events in the country, delivering unforgettable moments, cultural milestones and no shortage of controversy.

Crotch Watch 2009: Bruce Springsteen and the E Street Band delivered one of the best halftime show performances at Super Bowl XLIII in Tampa in 2009. The Boss got a little bit over-excited at the end of “Tenth Avenue Freeze-Out,” though, when he sprinted down a ramp, dropped to his knees, and slid crotch-first in living rooms around the world.

Kendrick Lamar has already announced a special guest for the Super Bowl 59 halftime show. Here's the latest on who else will perform with Lamar:

The partnership has helped revive the show over the past five years, but how long it will last remains to be seen.

Sometimes the Super Bowl halftime show is more exciting than the actual game. Here are some moments to remember ahead of Kendrick Lamar's show Sunday.