Sales of Bud Light are still down and the once dominant brand has lost its crown. Modelo Especial became the best-selling beer in the US in May last year and has stayed there ever since.

The news is Michelob Ultra did it—we have a new #1.” News of Michelob Ultra overtaking Bud Light (in terms of beer taps) comes about a year and a half after Bud Light lost its title of best ...

Pabst is releasing Pabst Light, the first new light beer in over 40 years. Miller Lite was released in 1975, followed by Coors Light in 1978 and Budweiser Light in 1982.

Paramount+, Dunkin, Uber Eats, Hellmann's, Bud Light, and Kawasaki are winners while Michelob Ultra disappoints. Michelob Ultra hopes you love this Messi Super Bowl ad as much as you love ‘Ted ...

Congrats you’ve earned yourself a beer or maybe more than just 1! Michelob ULTRA has only 95 calories so choose Michelob Ultra and you’ve actually just earned two. From here on out ...

Since taking the helm as the official beer sponsor of the NBA, Michelob Ultra has launched the Ultra Courtside immersive virtual arena and continues to highlight player fashions with the new # ...

Forest Hills Country Club was a great venue for the Michelob Light Classic, but most of the field must be thrilled that the tournament has found a new home this season. Nothing against the old ...

The bar for relevance keeps getting higher, even as the beer category is shrinking. Michelob ULTRA's first-year NBA beer sponsorship promised an opportunity to reach a significantly younger audience, ...

When COVID-19 sent the 2020 season — and beer sales — into a tailspin, Michelob ULTRA knew that, without fans, the games would feel as empty as the stands themselves. While other leagues scrambled to ...