ZURICH (AP) — FIFA signed its longtime sponsor AB InBev to a Club World Cup deal on Monday that will promote the Budweiser and Michelob Ultra brands at the tournament in the United States next year.

NBA storefronts turned into Michelob Ultra red, white and blue displays, with the mannequins sporting Michelob Ultra branded ...

Michelob Ultra’s Shade Tracker takes the guesswork out of route planning. With just a few inputs including starting point, desired distance, and target pace, the app generates a custom shaded ...

The bar for relevance keeps getting higher, even as the beer category is shrinking. Michelob ULTRA's first-year NBA beer sponsorship promised an opportunity to reach a significantly younger audience, ...

Nashville SC forward Sam Surridge was voted the Major League Soccer Player of the Matchday presented by Michelob Ultra for Matchday 10 of the 2025 MLS season. Nashville SC put on an offensive show on ...

Sporting Kansas City forward Dániel Sallói was voted the Major League Soccer Player of the Matchday presented by Michelob Ultra for Matchday 9 of the 2025 MLS season. In the club’s 5-3 road victory ...