Nearly four years ago I wrote a post in which I described mobile marketing as being The Elephant In The Room For Marketers. A little history lesson if you don't mind. In that piece the "elephant" was ...

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

Hothand Inc. has been awarded a patent for search, location services and mobile advertising all in one package on mobile devices. The patent was filed in 2004, before most predicted the power of the ...

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/13bc3e/mobile_marketing) has announced the addition of the "Mobile Marketing ...

Mobile advertising may not be getting the intense focus it did a few years back, but any brand that underestimates its importance is doing itself a disservice. Smartphone users worldwide are now ...

Looking back, it's obvious that it was the first domino to fall. At the end of 2016, once the number of people accessing the internet through their smartphones surpassed those using their desktops, ...

MOSCOW, RUSSIA - MAY 11, 2020: A young woman in a face mask takes a picture or video using her mobile phone in Tverskoi Boulevard in central Moscow during the pandemic of the novel coronavirus disease ...

Mobile companies, from mobile marketing specialists such as Hipcricket to mobile ad networks such as Millennial Media, Jumptap and Greystripe, are enhancing their offerings in a bid to compete with ...

Susan Marshall, vice president of marketing at ChaCha Mobile, Indianapolis, IN We think the acquisition validates the claim that we have all been saying: There is enormous opportunity in mobile ...

Update: The site's name and domain has changed to wikimobidex.org from wikimobipedia.org after a conflict with Wikipedia. To prevent confusion, we've changed the name and links in this story. Editor's ...

In the past, mobile marketing was largely seen as an extension of interruption-based broadcast marketing mediums such as television, radio and print. You create a piece of advertising content and you ...

According to the Executive Summary of the recent Mobile Marketing report from Borrell Associates, mobile media has emerged as the next big wave in advertising, mainly threatening the Web, but also ...