The graphic design great Ikko Tanaka, who died in 2002, defined Muji’s anti-branding. Now, his work is getting an exhibition. One December day in 1980, the readers of one daily newspaper in Japan ...
At the height of 1980s consumerism in Japan, the first Muji store opened with a decidedly different approach. The products were sleek and clean–the antithesis of the excessively-branded wares crowding ...
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