Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

Advertisers are increasingly relying on native video ad formats to reach audiences on mobile devices, with a particular emphasis on in-app formats, according to research published today (18 February).

In a world where consumers are bombarded with ads everywhere they go, authenticity—the quality of being honest, genuine and trustworthy—is the key to breaking through the attention barrier.

Three quarters (74 per cent) of respondents who recalled a native ad placement associated it with its parent brand, versus 59 per cent for pre-roll, research from Ebuzzing has found. It was also found ...

CNN International Commercial on Wednesday said it will use Sharethrough software to help it place dynamic native and branded content ad formats in prominent positions across CNN Digital platforms. CNN ...

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

We’ve heard about “native advertising” taking the mindshare in the ad world this year. Native advertising, by definition, is a unique ad unit that “matches the form and function of the platform on ...

It's hard to miss the buzz around native advertising. It has grown in popularity as an alternative to traditional digital display ads, and as an antidote to so-called "banner blindness." Native ads ...

BALTIMORE--(BUSINESS WIRE)--Millennial Media, Inc. (NYSE: MM), the leading independent mobile ad marketplace, today released new mobile video and native ad units as part of its updated mobile app ...