PHILADELPHIA -- The date was April 23, 1985, and Coca-Cola was ready to share with the world its newest creation - one it hoped would be talked about for generations to come. Well, they got their wish ...
Forty years ago, Coca-Cola did something that almost cost it the cola war against Pepsi. The brand did the unthinkable and changed its recipe. New Coke was introduced in 1985 as an attempt to remain ...
It’s been 40 years since Atlanta-based Coca-Cola launched a new formula for its famed namesake cola, called it New Coke and prompted a national outcry — forcing the company to walk back the decision ...