LEGO is looking to make the virtual experience a bigger part of its brand, and that likely includes new games.

How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have announced they’re moving away from third-party video game development. Leaders of the toy brand,

After 20 years of successful third-party Lego-branded video games, Lego is finally stepping into the industry itself, raising

LEGO has announced it's setting up its own video game development studio and will be bringing the production of LEGO titles in-house. Previously, the company has employed external teams like TT Games and Studio Gobo to make its brick-based games, but now the process will be handled internally.

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