April 1st is the day when pranks, hoaxes, and good-natured trickery take center stage. While it’s not an official holiday, April Fools’ Day is celebrated across the world, with individuals and even ...

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...