Nike celebrated the Seahawks' Super Bowl 60 win with an ad featuring Marshawn Lynch claiming 'nothing tastes as good as ...

Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father. On Sunday ...

Roughly halfway through his Hall of Fame career, Los Angeles Lakers legend Kobe Bryant adopted one of the most iconic ...

Add Yahoo as a preferred source to see more of our stories on Google. Carlos Alcaraz in the new Nike ad. (Photo courtesy of Nike) Nike just added to its legendary “Just do it” campaign with a Gen Z ...

Despite the backlash in the wake of Nike’s endorsement deal with Colin Kaepernick, the sportswear company has seen a 31% increase in online sales, according to one outside estimate. Nike sales grew 31 ...

Uncrowned is a new destination for all things MMA, boxing, wrestling, and more, featuring Ariel Helwani. Yahoo Racing is powered by Motorsport Network, providing expert reporting, analysis, and ...

Nike is known for hitting it out of the park with their post-victory ads. Fans have seen them done for specific players after winning championships and golfers after winning majors, among other ...

Ads for Nike, Superdry and Lacoste have been banned in the UK for exaggerating the environmental benefits of their products and misleading customers. The Advertising Standards Authority (ASA) said ads ...

Plenty of ink has already been spilled on Rory McIlroy’s win at the Masters. With the victory, McIlroy climbed a mountain that he had been pursuing for more than a decade, and became the sixth man in ...

The Colorado Buffaloes had a disappointing season, but it is safe to expect head coach Deion Sanders to lead his team back to competitiveness next year. In the meantime, Sanders remains atop the ...