Trendy sneakers aren’t cheap, though, so the best time to cop pairs you’ve been eyeing is during a major holiday sale event like Black Friday and Cyber Monday. Nike’s deals include some of its most popular styles, like the Dunk Low, Air Force 1, and Blazer —these are no bottom of the barrel shoe names!

Analysts say that while there are great deals to be found on Black Friday, some prices may not be as good as earlier markdowns. Experts say consumers should use price checking tools and take advantage of price matching in stores to get the best deals.