Whether setting up goals for lead nurturing prior to its implementation or evaluating your already-existing strategy, there are certain key metrics that can not only prove the effectiveness of your ...

Jason Bahnak is the Co-founder and Chief Marketing Officer at Abstrakt, where he leads omnichannel growth and sales enablement strategies. There’s a point in many revenue meetings where everyone ...

Sellers have limited hours each day, and most of those are spent on immediate sales opportunities—buyers with an identified need and a timeline to act. These buyers deserve most of your focus. But ...

As a good businessperson, you invest in delivering excellent customer service. Current customers are great sources of higher-margin repeat business, and of a flow of referrals to new customers. The ...

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

"Lead nurturing" is commonly referred to in marketing publications and blogs, and frequently discussed at B2B marketing events. Defined as "a relationship-building approach utilizing multiple media to ...

Even with pressure to close deals in a looming recession, the emphasis should still be on nurturing buyers, and not selling them. B2B companies often have a longer sales cycle due, in part, to the ...