The agreement marks the largest custom solution deal Microsoft Advertising has ever signed in the UK. Developed by ZenithOptimedia, the ‘Life Unlocked’ showroom guides visitors through an immersive ...

UK mobile network operator, O2, has become the newest member of the The Conscious Advertising Network (CAN), a voluntary coalition of over 70 organisations set up to ensure that industry ethics ...

O2 has created a ‘planning hub’ among its agencies as part of a strategy that aims to break down the siloes in its marketing team, both internally and externally, and foster collaboration and ...

Ronan Dunne is the CEO of O2, an operator that has evolved from its roots in the traditional telecoms world to one that is now attempting to make itself ubiquitous in its users' lives, and then ...

O2 Media launches first of a new range of products for advertisers to pinpoint target audiences O2 Media today announces the launch of O2 More, a first-of-its-kind scheme in the mobile industry, which ...