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“The Package Design Book 4” (Taschen, $59.99) showcases over 400 winning products from the past two years of the Pentawards, an international competition that recognizes creativity in packaging.
Designing accessible and inclusive packaging ensures products are easy to use and understand for everyone, regardless of age, ...
Why packaging design matters in e-commerce In traditional retail, shoppers encounter products on store shelves, where brands can employ various sensory elements to engage customers.
Aside from looking good, your packaging must explain what’s inside. A clever and beautiful design won’t convert unless the consumer is clear as to what’s found in the box. 4. Radiate Shelf ...
Rendahl has produced a series of books about these niche collectibles, including his latest release, “The Cromalin Strikes Back: Kenner Star Wars Packaging Design 1980-82,” co-written by Ben ...
Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see ...