A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

UC Berkeley scientists claim to have unlocked a never-before-seen colour called 'Olo' by stimulating individual M-cones in ...